USE OF THE WEB SITE
The reservations feature of this Web site is provided solely to assist customers in determining the availability of travel-related goods and services and to make reservations intended for a legitimate purpose, and for no other purposes. You warrant that you are at least 18 years of age and possess the legal authority to enter into this Agreement and to use this Web site in accordance with all terms and conditions herein. You agree to be financially responsible for all of your use of this Web site (as well as for use of your account by others, including without limitation minors living with you). You agree to supervise all usage by minors of this Web site under your name or account. You also warrant that all information supplied by you or members of your household in using this Web site is true and accurate and without limitation, or any false or fraudulent reservation. You agree that the reservations of any of the facilities of this Web site shall be used only to make legitimate reservations or purchases for you or for another person for whom you are legally authorized to act. You understand that overuse or abuse or misuse of the reservation facilities of this Web site may result in your being denied access to such facilities.

For any reservations or other services for which fees may be charged, you agree to abide by the terms or conditions of purchase imposed, including but not limited to payment of all amounts when due and compliance with all rules and restrictions regarding availability of rates, products, or services. You shall be completely responsible for all charges, fees, duties, taxes, and assessments arising out of the use of this Web site.

PRIVACY STATEMENT
We, Stanford Hotels, (hereinafter referred to as either “we” or “us” or “our”) respect the privacy of all its customers and business partners, and treats personal information (personal data) provided by you as confidential. We know that you are concerned how information about you is collected, used and stored, and we appreciate your trust that we will do so with due care and diligence at all times in accordance with all the relevant laws of the Hong Kong Special Administrative Region.

We endeavor to collect information strictly in accordance with this Privacy Statement. The types of personally identifiable information (hereinafter collectively referred to as either “the Data” or “personal data”) that we collect may include but not be limited to:

• Name
• Personal Identification Data, e.g. the Hong Kong Identity Card Number
• E-mail address
• Telephone Number
• Fax Number
• Credit card information including name of cardholder, credit card number, credit card billing address and expiry date
• Lifestyle information such as room preferences, leisure activities, names and ages of children, and other information necessary to fulfil special requests
• Any other relevant information for any of the purposes as mentioned herein below

We may also collect non-personally identifiable information about you, such as your use of our websites, communication preferences, travel habits, aggregated data relative to your stays, and responses to promotional offers and surveys.

Purpose For Collection, Processing, and Disclosure:

The Data you provided may be collected and used by Stanford Hotels for one or more of the following purposes:

• Providing services such as processing a transaction (e.g. making a reservation, fulfilling a request for information, or completing a product order):
• For marketing purposes, such as sending you updates on our latest promotions, including joint- and cross promotions with our business partners;
• Performing market research via surveys to better serve your needs, improve the effectiveness of our website, your hotel experience, our various types of communications advertising campaigns, and/or promotional activities:
• For identification and verification purposes; credit card settlement on hotel bills,
• When required or authorized by or under any law or any court order or any law enforcement agent or authority or any other government authority organization or body to disclose the information:
• Disclosing any of the Data to any third party either in Hong Kong or overseas if the disclosure is necessary for or directly related to any of the above purposes; and
• or any other purpose, which is either necessary for or directly related to any of the above purposes.
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DATA SECURITY
Stanford Hotels safeguards the privacy and security of personal data of every visitor, user and booker to our website.

To maintain the accuracy of the Data, as well as preventing from unauthorized access and ensuring the correct use of the Data, we have carried out appropriate physical, electronic and managerial measures to safeguard and secure the Data we collect online.

The website has a firewall in place, which is devised and set up to protect the Data collected from you against unauthorized or accidental access. However, complete confidentiality and security is not yet possible over the Internet, and privacy cannot be assured in your communications to us. You acknowledge that personal information is disclosed at your own risk, and may be subject to unauthorized use by others. This may result in you receiving unsolicited messages from other parties. We are not responsible in any manner for direct, indirect, special or consequential loss or damage, howsoever caused arising out of the communication of information to us.
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COOKIES
To enhance your experience on our web site, some of our web pages may use “cookies.” Cookies are text files that we place in your computer’s browser to store your preferences. Cookies, by themselves, do not tell us your e-mail address or other personally-identifiable information unless you choose to provide this information to us by, for example, registering for one of our services. However, once you choose to furnish the site with your personally-identifiable information, this information may be linked to the data stored in the cookie. We use cookies to understand site usage and to improve the content and offerings on our sites. For example, we may use cookies to personalize your experience at our web pages (e.g., to recognize you by name when you return to our site), save your username and/or password in password-protected areas, and to offer you products, programs, or services.
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LINKS TO OTHER SITES
In order to anticipate your needs, Stanford Hotels provides links to other web sites for your convenience and information. Stanford Hotels is not responsible or liable for any content presented by or contained on any independent web site, including, but not limited to, any advertising claims or marketing practices. Please note that while Stanford Hotels will protect your information on owned and operated web sites. Third party web sites that are accessed through links on our web sites have separate privacy and data collection practices, and security measures. We have no responsibility or liability for the practices, policies and security measures implemented by third parties on their web sites. For the sake of protecting your personal data, we strongly recommend you to contact them to ask questions about their privacy practices, policies and security measures before disclosing any personally identifiable information. We also strongly recommend that you review the privacy statements and policies of linked web sites to understand how those web sites collect, use and store information.
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CONTACT US
You always have ultimate choice on the information you would like to receive from us. We will occasionally send you E-mail updates about our latest products and services, as well as special offers to subscribers. Should you decide not to receive any E-mail updates from us, feel free to unsubscribe to these services or please e-mail us to remove you from the subscription list. If you have any queries or comments concerning our privacy and security matters, please e-mail us.

You are entitled to (i) ascertain from us our policies and practices in relation to personal data; (ii) be informed by us of the kind of personal data of you held by us; and (iii) be informed by us of the main purpose(s) for which your personal data are held by us or are used or are to be used by us.
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ACCESS TO THE DATA
You are also entitled to :

• ascertain from us whether we hold any of your personal data;
• request access to your personal data, if any held by us –
  • within a reasonable time,
  • at a fee to be charged by us,
  • in a reasonable manner, and
  • in an intelligible form;
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• be given reason(s) if your request in (b) above is refused by us;
• object to our refusal referred to in (c) above;
• request the correction of any of your personal data, if any held by us;
• be given reason(s) if your request in (e) above is refused by us; and
• object to our refusal referred to in (f) above.